Debunking the top myths about startups
Startups and small businesses are often thought to be two different entities. The term startup evokes images of trendy, high-tech companies that build next-gen robotics apps, run by fresh-out-of-college twenty-somethings (or ones who dropped-out, thanks to Bill Gates and Steve Jobs). Small businesses, on the other hand, can come across as dull and traditional, run by older people who are not aggressive in their business.
We’re here today to dispel some of these misconceptions people have about what exactly a startup is:
Myth 1. All startups are tech-based
Not all startups build mobile apps or advanced world-changing tech, — you don’t need to create robots to be called a startup. You can run a cafe, open a bakery, or start a clothing line and still be considered a successful startup.
Eric Pasveer followed his heart’s passion to start Le Coffee Guy and executed his plans to become a well-known, successful startup.
Myth 2: Startups need to have revolutionary products
Successful startups need not grow out of never-before-seen ideas. Some of them are just old wine in a new bottle. Planned and executed effectively, almost any business can become a successful startup.
Bogie’s Place is just another steakhouse in Boston. However, it’s become one of the most sought after eateries in the city because it was discreet and hidden, unlike its competitors.
Myth 3: Startups are always built by young people
While it’s true that many are created by young teams, a lot of skilled and passionate older people have built startups that fly their flags high and stand out from the rest. Carol Gardner was 52 when she founded Zelda Wisdom, an international greeting card, gift, and book store, that even offers life advice!
Myth 4: Your website determines your success
The internet is a huge platform and a medium that can help businesses reach out to countless people. Establishing your brand identity and online presence may be the first step, but it doesn’t end there — a domain and a website don’t guarantee success.
Your passion towards your business is a big factor, too. Don’t be afraid of the internet or new technology — educate yourself about it. Whenever you hear about a new technology, the first thought on your mind should be about its use and application in your business. Don’t change your foundation; just use the technology to build upon it.
So, how can you get the internet to work for you?
Let’s take an example of a startup that focuses on daycare. A novel idea, like live streaming children’s milestone moments, can give you that extra push toward success.
So remember the following advice:
Websites help people get information, but only your personalised touch will turn your business into a success. Technology just empowers people — it doesn’t replace people. Use technology to execute your ideas, not hinder them. And remember that, for passionate people, age is just a number.
Keep watching this space for more ideas on how startups can leverage technology and tools to make it big!
